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E-Detailing: Keyways for Successful Implementation of …

    https://www.intechopen.com/chapters/69081
    A pharmaceutical company’s motivation to engage in e-detailing is determined by different factors: among which the increasing …

How Medical Detailing Is Changing With Pharma …

    https://revosuite.com/blog/how-medical-detailing-is-changing-with-pharma-marketing-technology
    According to the annual ePharma physician report, the share of physicians seeing medical reps in-person dropped from 67% to 54% in 2019 a survey of 1,285 practicing …

The rise of digital marketing in medtech | McKinsey

    https://www.mckinsey.com/industries/life-sciences/our-insights/the-rise-of-digital-marketing-in-medtech
    Healthcare professionals (HCPs), like many others, have been profoundly affected by the shift to remote work triggered by the COVID-19 pandemic. As they have …

Digital Marketing to Physicians | Healthcare Success

    https://healthcaresuccess.com/blog/market-to-doctors/digital-marketing-to-physicians-how-to-capture-the-attention-of-todays-time-constrained-hcps.html
    Use social media and programmatic digital advertising. According to the 2020 study, the top three social media networks that physicians actively participate in are Doximity (24%), …

(PDF) Electronic detailing (e-detailing) of …

    https://www.researchgate.net/publication/235299547_Electronic_detailing_e-detailing_of_pharmaceuticals_to_physicians_A_review
    Purpose – Electronic detailing (e‐detailing) has been introduced in the last few years by the pharmaceutical industry as a new communication channel to promote …

Effectiveness of e-detailing as an innovative …

    https://www.researchgate.net/publication/270634228_Effectiveness_of_e-detailing_as_an_innovative_pharmaceutical_marketing_tool_in_emerging_economies_Views_of_health_care_professionals_of_India
    Detailing involves the process of communicating the new product and its benefits to health-care professionals using either personal or communication skills and …

Effectiveness of e-detailing as an innovative …

    https://journals.sagepub.com/doi/10.1177/1745790411413631
    The objective of the article is to understand the role of different demographic, social, and behavioral variables behind acceptability of e-detailing by physicians of …

The doctor will see you now: How the Internet and social …

    https://www.digitaltrends.com/social-media/the-internet-and-healthcare/
    The accuracy of accessed information online is a different matter all together – 41 percent of those who sought medical advice got diagnostic confirmation from actual …

RJPT - E-detailing –Empowering doctors in Digital Era

    https://rjptonline.org/AbstractView.aspx?PID=2017-10-8-43
    Results and Discussion: Many healthcare sectors have started using online portals for delivery of products, services and information giving as in the case of filling in …

Medical | Medical Website Design | Online Marketing for …

    https://doctorsinternet.com/medical/
    From responsive website design and SEO strategies for organic search to paid search, a social media presence, reputation management, patient communication, and so much …



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