Brand Positioning In The Medical Tourism Industry

Destination Branding in Medical Tourism

https://www.magazine.medicaltourism.com/article/destination-branding-in-medical-tourism

In the highly competitive industry of medical tourism, branding is the future. Branding will be the primary determinant of inbound patient travel and direct …

Marketing Strategies in Healthcare Tourism - Medical …

https://www.magazine.medicaltourism.com/article/marketing-strategies-healthcare-tourism

Brand positioning in the medical tourism industry: a …

https://www.semanticscholar.org/paper/Brand-positioning-in-the-medical-tourism-industry%3A-Guiry/a15a24b724e884522865ee497c28813d80e5c1ec

This research extends the conceptualisation and measurement of brand personality to the medical tourism industry. It is the first study to apply Aaker's (1997) brand personality …

Brand positioning in the medical tourism industry: a …

https://www.deepdyve.com/lp/inderscience-publishers/brand-positioning-in-the-medical-tourism-industry-a-brand-personality-zqZxXRBiv5

This research extends the conceptualisation and measurement of brand personality to the medical tourism industry. It is the first study to apply Aaker's (1997) …

Medical Tourism Branding Strategy

https://medicaltourismstrategy.com/medical-tourism-strategies/medical-tourism-branding-strategy/

An experienced medical tourism public relations expert can help you to: Develop proposed guidelines to implement that can ensure all communications, individual or mass, are …

Brand positioning in the medical tourism industry: a brand …

https://www.cabdirect.org/cabdirect/abstract/20123009261

This research extends the conceptualisation and measurement of brand personality to the medical tourism industry. It is the first study to apply Aaker's (1997) brand personality …

Brand positioning in the medical tourism industry: a …

https://www.researchgate.net/publication/263530483_Brand_positioning_in_the_medical_tourism_industry_a_brand_personality_perspective

Article. Brand positioning in the medical tourism industry: a brand personality perspective. January 2010; International Journal of Behavioural and …

Positioning Your Healthcare Brand: What You Need to …

https://www.linkedin.com/pulse/positioning-your-healthcare-brand-what-you-need-know-k-todd-mha-phd

Every project I've done to help a medical tourism provider with positioning - whether at a public sector or private sector level - is a matter of balancing these …

Guide to Branding of Medical Tourism Destinations by Dr …

https://drprem.com/medical-tourism/branding-of-medical-tourism-destinations-its-significance/

In the medical tourism industry, building a brand image is a tricky task, and this is all because of the tough competition. ... In medical tourism sector, positioning of a brand …

Medical Tourism Industry - A Focused Overview - The …

https://www.foxgrp.com/healthcare-feasibility-studies/medical-tourism-industry/

The medical tourism industry continues to grow and, as a result of the rising costs of medical procedures in the United States, Central Europe, and other developed …