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The rise of digital marketing in medtech | McKinsey

    https://www.mckinsey.com/industries/life-sciences/our-insights/the-rise-of-digital-marketing-in-medtech
    By deploying agile marketing and digital channels, a smaller medtech company went from launching one or two new messages for professionals and patients every two to three months to market-testing more than 50 messages in three months, resulting in a 20-fold increase in average lead volumes for prioritized product families.

Marketing A Medical Practice: Cultivating Patients …

    https://trajectory4brands.com/blog/marketing-a-medical-practice-building-relationships-through-digital-marketing/
    Strengthening Digital Dialogue Through Social Media The real and most valuable promise of social media has always been the opportunity to create a two-way …

Federal and State Regulations for Healthcare Marketing

    https://www.statistically.com/healthcare-marketing-regulations/
    There are federal regulations designed to protect consumers and patients when healthcare companies are marketing their products. While you have the right to strengthen your …

New Data Rules Could Empower Patients but Undermine Their …

    https://www.nytimes.com/2020/03/09/technology/medical-app-patients-data-privacy.html
    Dozens of professional medical organizations and health industry groups have pushed back against the rules, warning that federal privacy protections, which limit …

How Social Media Usage Affects Doctor To Patient …

    https://www.forbes.com/sites/andrewarnold/2018/11/07/how-social-media-usage-affects-doctor-to-patient-relationships/
    On a less bright note, social media can contribute to the patient’s likelihood to change their provider multiple times; 44% of users look up information about doctors or other health...

Social media and health information: Empowering or …

    https://www.the-hospitalist.org/hospitalist/article/229003/mixed-topics/social-media-and-health-information-empowering-or-misleading
    The search engine giants, Dr. Google or Dr. Bing, are visited by most of our patients before seeking medical help. In 1976, medical student Tom Ferguson, MD, first …

12 Best Medical Marketing Strategies in 2022 | Marketing …

    https://intrepy.com/12-medical-marketing-strategies-practice/
    Email as part of your medical marketing strategy is a great way to retarget patients or reach new patients that have expressed interest in a particular procedure or …

5 Basic Rules of Healthcare & Medical Content Marketing

    https://healthcaresuccess.com/blog/healthcare-content-marketing/content-marketing.html
    Content marketing is a natural fit for many hospitals and healthcare providers. It's a means to speak to people and provide them with useful and engaging information. Among the …

Marketing Traps for Healthcare Providers - Holland & Hart

    https://www.hollandhart.com/pdf/MarketingTrapsforHealthcareProviders.pdf
    Marketing Traps for Healthcare Providers - Holland & Hart

The Importance of Internet Marketing for Medical …

    https://www.seohermit.com/articles/importance-of-internet-marketing-for-medical-professionals/
    Internet marketing is key and offers many benefits over traditional methods of advertising. This includes social media, Search Engine Optimization (SEO), and new …



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