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The rise of digital marketing in medtech | McKinsey

    https://www.mckinsey.com/industries/life-sciences/our-insights/the-rise-of-digital-marketing-in-medtech
    To understand how digital marketing is evolving in medtech, McKinsey conducted a survey of 100 companies (44 in the United States and 56 from the EU5 1 ) in early 2021. As recently as five years ago, the majority of medtech companies (65 percent of the survey sample) spent no more than 20 percent of their marketing budget on digital marketing.

Internet/Social Media Platforms with Character Space …

    https://www.fda.gov/regulatory-information/search-fda-guidance-documents/internetsocial-media-platforms-character-space-limitations-presenting-risk-and-benefit-information
    GUIDANCE DOCUMENT. Internet/Social Media Platforms with Character Space Limitations— Presenting Risk and Benefit Information for Prescription Drugs and Medical …

New Data Rules Could Empower Patients but Undermine Their …

    https://www.nytimes.com/2020/03/09/technology/medical-app-patients-data-privacy.html
    The rules introduced on Monday are part of a federal effort to centralize medical data online in the hopes of helping doctors get a fuller picture of patient health …

12 Best Medical Marketing Strategies in 2022 | Marketing …

    https://intrepy.com/12-medical-marketing-strategies-practice/

    Social media and health information: Empowering or …

      https://www.the-hospitalist.org/hospitalist/article/229003/mixed-topics/social-media-and-health-information-empowering-or-misleading
      It means a health consumer who uses the Internet to gather information about a medical condition for themselves or on behalf of family and friends and uses …

    Marketing Traps for Healthcare Providers - Holland & Hart

      https://www.hollandhart.com/pdf/MarketingTrapsforHealthcareProviders.pdf
      Marketing Traps for Healthcare Providers - Holland & Hart

    5 Basic Rules of Healthcare & Medical Content Marketing

      https://healthcaresuccess.com/blog/healthcare-content-marketing/content-marketing.html
      Retain the human element. Content marketing materials should be presented in an authoritative, but easily understood, manner. Utilize people-oriented story-telling or …

    The Importance of Internet Marketing for Medical …

      https://www.seohermit.com/articles/importance-of-internet-marketing-for-medical-professionals/
      Internet marketing is key and offers many benefits over traditional methods of advertising. This includes social media, Search Engine Optimization (SEO), and new …

    7 Medical Marketing Media Strategies That Really Work

      https://getreferralmd.com/2015/02/7-medical-marketing-and-dental-media-strategies-that-really-work/
      As a result, she was able to establish a social media network of over 26,000 Twitter followers, and was even featured as TIME’s Best Twitter Feeds of 2013. I can only …

    How Social Media Usage Affects Doctor To Patient …

      https://www.forbes.com/sites/andrewarnold/2018/11/07/how-social-media-usage-affects-doctor-to-patient-relationships/
      Social media helps develop more harmonious doctor-patient relationships. “Social media often empowers patients to follow physician's recommendations and stick …



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