Medical Device Ethnography

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Using ethnography in medical devices | McKinsey

https://www.mckinsey.com/industries/life-sciences/our-insights/using-ethnography-to-translate-behavior-to-value-in-medical-devices

Many medical-device innovators understand the usefulness of ethnographic research for product design. It can help companies prioritize a road map for innovation, and it can provide insights into specific usability challenges involved in onboarding patients and ongoing care from all players—including … See more

The Encounters and Challenges of Ethnography as a …

https://journals.sagepub.com/doi/full/10.1177/1609406915621421

The term ethnography emerged from an ancient Greek word for “folks” (ethnos) and “written representation” (graphe; Almagor & Skinner, 2013; Jones, 2010 ). …

Ethnographic research methods in medical market …

https://info.idrmedical.com/blog/ethnography-in-medical-market-research-0

How to use ethnographic research methods in your medical market research. Below are 4 steps that medical device manufacturers should consider to successfully approach …

What is ethnography? Video from Creative Medical …

https://creativemedicalresearch.com/what-is-ethnographic-research/

For the medical device manufacturer, these daily observations may translate into actions that influence a product?s design, usability and go-to-market strategy. Healthcare …

Ethnographic Research and the Problem of Validity

https://www.mddionline.com/news/ethnographic-research-and-problem-validity

Ethnographic research is unlikely to supplant quantitative market research or even qualitative market research any time soon, if ever, in medical device research. However, …

An overview of ethnography in healthcare and medical …

https://pubmed.ncbi.nlm.nih.gov/21637319/

An overview of ethnography in healthcare and medical education research An overview of ethnography in healthcare and medical education research J Educ Eval …

Ethnographic study: qualitative studies - GOV.UK

https://www.gov.uk/guidance/ethnographic-study-qualitative-studies

Ethnography investigates the whole setting rather than a digital product in isolation. It focuses on exploring experiences (how someone might use the product in …

Medical Ethnography | Observational Medical Research | Industry

https://ams-insights.com/who-we-help/medical-products-and-pharmaceuticals/medical-ethnography/

Medical Ethnography Clinician habits and practices vary widely. Depending on expertise and training, physicians and nurses follow different techniques when performing even the …

Ethnographic research in medical device development

https://blog.experientia.com/ethnographic-research-in-medical-device-development/

Ethnography, Healthcare, Technology (general), UserResearch Stephen Wilcox describes in Medical Device Link how ethnographic research, when used …

Classic Ethnographies - Speaking of Medicine and Health

https://speakingofmedicine.plos.org/2014/06/03/classic-ethnographies/

A standard (and perfectly legitimate) ‘ethnographic’ assignment for medical students in training is to sit discretely on a hospital ward for an hour and count how …

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