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How medical-device manufacturers can transform …

    https://www.mckinsey.com/industries/life-sciences/our-insights/how-medical-device-manufacturers-can-transform-marketing-and-sales-capabilities
    Increasing government-sponsored comparative-effectiveness research, narrowing provider margins, changing utilization patterns, and evolving patient and physician expectations all combine to create an environment where device manufacturers should reevaluate their commercial model to ensure that it remains rele… See more

The rise of digital marketing in medtech | McKinsey

    https://www.mckinsey.com/industries/life-sciences/our-insights/the-rise-of-digital-marketing-in-medtech
    To understand how digital marketing is evolving in medtech, McKinsey conducted a survey of 100 companies (44 in the United States and 56 from the EU5 1 ) in …

How to Study and Market Your Device | FDA

    https://www.fda.gov/medical-devices/device-advice-comprehensive-regulatory-assistance/how-study-and-market-your-device
    The marketing pathways include: Premarket Notification (510 (k)), De Novo Classification Request, Exempt, Premarket Approval (PMA), Product Development …

New (And Powerful) Medical Device Marketing …

    https://unnus.com/medical/medical-device-marketing/
    8 minute read. Outdated medical device marketing is out of sync with the rapidly changing MedTech industry. This article outlines a new and effective approach. “Adapt digital …

Medical Device Sales Strategy & Tips - LeadSquared

    https://www.leadsquared.com/industries/healthcare/medical-device-sales-strategy-and-tips/
    Build a Strong Network. Medical sales is largely dependent on building a …

6 Medical Equipment Device Marketing …

    https://www.bullseyelocations.com/blog/medical-equipment-marketing
    Medical device marketing strategies that work include a mix of remarketing, search ads, smart SEO content, and quality video content. Don’t use just one of these techniques. Use …

Marketing for Medical Devices: 6 Keys to Increase …

    https://www.responsify.com/marketing-for-medical-devices/
    The global digital health market has been approximated to bring in earnings of $536.6 billion by the end of 2025 from $196.3 billion in 2017, according to research by …

26 Medical Device Marketing Ideas for Sales and Brand Growth

    https://presslord.com/medical-device-marketing-ideas/
    The medical device marketing ideas given here are really the “actual” game changers for your business, so read them, understand them and take action: 1) Is Your …

Medical Device Sales: Definition, Job …

    https://www.repsly.com/blog/field-team-management/medical-device-sales-job-definition-description-salary
    Medical device sales can be a lucrative profession, depending on the company's pay structure and the employee's seniority. In 2016, sales reps made an …

Differences Between Medical Device and …

    https://www.medreps.com/medical-sales-careers/3-differences-between-medical-device-sales-and-pharmaceutical-sales
    Whether you prefer to sell medical devices or pharmaceuticals, both specialties play a big role in getting new medications, supplies, and devices in the hands …



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